The company that makes those renowned interlocking bricks began lifestyle as a tiny workshop in Billund, Denmark. Master father Ole Kirk Christiansen great son Godtfred Kirk Christiansen ran this company, which quickly grew to be a respected producer of plastic playthings. At the time, many customers maintained to stick with wooden or perhaps metal toys and games, and many Lego’s early shipments were returned credited to poor sales. However , the manufacturer soon tailored and in 49 bought a machine that could mass-produce different kinds of plastic-type toys. This allowed Profano to create 200 different varieties of toys – including baby rattles, vinyl balls and toy tractors. Yet , the company’s iconic Profano bricks were not introduced till 1958.

In the early 1970s, the company’s products became increasingly innovative, with the Unit Team series a review of an element of mechanical accuracy to its models that would later on evolve in the Technic collection. Lego as well started merchandising its primary human statistics, which will later evolve into the Mini figure design that appears in every Lego establish today. The organization began to branch out internationally in the late sixties, opening its earliest North American Profano production service and starting a research and development department.

The ’80s were an especially active ten years for Lego, with the provider opening it is first topic parks and introducing the wildly well-liked Ninjago set. Lego as well increased it is educational capabilities by offering a range of teaching resources. In the nineties, the company experienced a drop in earnings, which was partially caused by a transfer in design and style philosophy that saw more emphasis on licensed intellectual property just like Star Battles and Winnie the Pooh, which usually turned a large number of fans apart.